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4 Tips to Promote Your Small Business on Social Media

Tips on Promoting Your Business Through Social Media

Starting a business can be challenging. You need to consider a lot of things to ensure your new business venture’s success in the long run. You also have to do the extra mile of promoting your business and hope for the best in the next coming days. The good news is there are already a lot of ways to do that without spending too much on marketing and promotions. 

Having your business website and connecting it to your social media pages can also expand your reach to your target customers. As of date, billions of users spend a few hours browsing their social media pages every day. Which allows business owners to create brand awareness, build customer relationships, and make sales. 

 

How to use social media to promote your business 

Social media is way different from what it is years ago. Nowadays, you can do so much with it aside from sharing memes and posting anything that’s in your mind. It has also become a powerful marketing tool and helped a lot of small businesses thrive in the market. 

Do you have your own business, or planning to build one soon? You can utilize the power of social media to promote your brand and reach your target customers. Here are social media tips you should remember to market your brand. 

 

Start with a good plan. 

It is easy to sign up on a social media page especially if you intend it for your business. But always remember that every successful strategy (in this case, your business venture) starts with good planning. These include taking necessary action steps such as: 

  • Setting social media marketing objectives and goals (remember the SMART framework
  • Know more about the competition through competitive analysis, and get ideas that can be helpful to your business strategy 
  • Do social media audit 
  • Create and organize your social media calendar

 

Get to know who your target market is. 

It is also important to identify who your target market is so that you will know what kind of social media strategy to execute. Dig deep into your audience with social media analytics. Once you get to know your audience, you can start creating buyer personas. 

 

Decide which social media platform will work best for your business. 

If you are targeting Gen Z’s, the first thing you would consider is using Tiktok and Instagram. However, Facebook remains the number one social media platform across various demographics, including Gen Z’s. Then again, you can also experiment with other social media platforms to achieve your business goals and reach different audiences. 

 

Nurture customer relationships. 

When someone buys from you, it does not end there. You should also make effort into building long-lasting relationships with your customers. Create Facebook Groups to build community and rapport with your audience.

 

Collaborate with micro and nano-influencers to help promote your brand. Mention or tag followers when you post on social media. Engage with your audience in the comments section, or create polls in your Stories.

 

Everything is mostly digital these days, and business owners should be able to adapt to it to achieve their marketing goals. More importantly, you should explore your passion and earn from it. By following these tips, your online store in Franklin TN can be successful in no time!

158 Front St. FRANKLIN, TN

Sanctuary South of Franklin TN, owned by Melanie Johnson and Nicki Reeves, is one of the most unique boutique home decor and gift shops in Franklin, TN.

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